Logotown is your ultimate advertising specialties source for imprinted promotional products.

Logo town Promotions explains specialty advertising & promotional product imprint terminology.

1. I don't understand this terminology. What is a set-up charge, a PMS color match, a copy change, etc.?
   We know. The sheer number of different terms can get confusing if you are not a professional in the specialty advertising industry. That's why we have prepared our Glossary of Terms - to help you better understand the jargon so often used in our business. Please reference this section of our web site for full explanations.
2. Why are these costs for set-up and color matches over & above the cost of the product? Why aren't they included in the cost?
   The specialty advertising industry operates pretty much like any other business when it comes to recovering costs. There are two directions that one can pursue. First, all costs can be averaged and folded into the cost of the product. This would have the impact of inflating the product cost and not recognizing the varying degrees of complexity and added costs reflected by imprinting more diverse logos. Second, the costs for artwork can be set out in the open for all to see and charged independently of the product cost. This is the preferrable manner considering that it better reflects the difference in production costs to imprint a one color logo and a multi-color logo (as an example). Remember you are not just purchasing the promotional product. The artwork has a significant value and is what makes every order unique.

3. I believe that specialty ad products are good for my business, but they are all the same. How do I find unique items?
   Effective promotional products tie in well with the theme of your promotion, the demographics of your target market, the image of quality your company/organization wishes to represent and your budgetary restraints among others. Now sometimes you need help to translate all this into a suitable promotional product and sometimes you don't. When you do, you will find that by contacting a Logotown representative, all these critical factors will be reviewed before recommending a list of suitable products to convey your message. Sometimes the best product may not be all that unique after all.
4. Why do I have to pay for my promotional product order at the time of order?
   We wish it were different. The key fact to remember when examining this question is that each and every specialty ad or promotional product order is unique. In essence the application of your logo to any product makes the order customized. The finished good is useful only to you as it cannot be used or distributed by any other company once it is imprinted. Like any custom order, payment is taken up front to protect businesses from financial loss due to orders being cancelled before or after production is completed.
5. So if I am paying up front for my promotional product order, how do I protect my interests?
   To protect your interest it is best to deal with only reputable companies who offer guarantees, and demonstrate their trustworthiness through years of business practice and association memberships. Logotown, as company policy, offers a Satisfaction Guarantee , has been incorporated sice 1979, and has been members of the 3 most prestigious promotional product associations in North America for the past 10 years (see home page for details).